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Better Backwards Business Plan

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Start on page 2. The three-line plan takes about ten minutes.

Next step · Free

Talk through your plan with a lawyer. Free, 20 minutes.

Starting a business? Pick a time to talk with a Surge attorney about your plan. It costs nothing and you don’t have to hire us. Bring the pages you’ve filled in, or just your idea. You choose a day and time on the next screen, and it takes about two minutes.

Book my free 20-minute call

Rather talk now? Call or text (515) 994-0404.

Tell us where you’re stuck

Optional. Two quick questions help a Surge attorney give you useful advice before your call.

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Takes about a minute. Sending it is free and does not start any paid service. A person on our team reads it.

Ready to hire help? Paid options

When you’re ready to make it official

None of this is needed to use your workbook. These are the paid steps most new owners take next.

Start Here

Start your LLC

Separate your business from your personal life, with an operating agreement written for how you actually work.

  • LLC formation and EIN
  • Custom operating agreement
  • Attorney-built launch documents
  • Add 5 months of legal support with a Launch plan
From $499
Launch Kit: $499 single-owner · $599 multi-owner, plus state fees
Start My LLC

Trademark your brand

Make sure nobody else can use the name you picked.

  • Professional clearance search
  • USPTO filing fee included (1 class)
  • One office action response
  • 12 months of brand monitoring
All-in total
Member price $1,990 Save $240
$310 search, then 12 × $140/month (non-member: 12 × $160/month)
Non-member: $2,230
Protect My Brand

Momentum membership

A legal department on call for when you are up and running, with member pricing on everything else.

  • Unlimited email answers from an attorney
  • Trademark and brand monitoring
  • Member pricing on Surge services
$95/mo
Monthly membership
See Momentum

This workbook is general information for business owners, not legal advice for your situation.