Privacy Policy

1. Introduction

This Privacy Policy explains how Surge Business Law PLLC ("Surge Business Law," "we," "us," or "our"), collects, uses, shares, and protects your personal information when you visit our website at surge.law or interact with our services. We are a law firm serving small businesses with 0 to 100 employees in Iowa and Texas.

By using our website, scheduling a consultation, or submitting information through our forms, you agree to the practices described in this Privacy Policy. If you do not agree with these practices, please do not use our website or services.

This policy was last updated on March 8, 2026.

2. Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us, which may include:

• Your name
• Email address
• Phone number
• Business name and business details
• Mailing address
• Information you provide in contact forms or consultation booking forms
• Any other information you choose to share with us through our website or during consultations

Non-Personal Information

We automatically collect certain non-personal information when you visit our website, including:

• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Pages visited and time spent on each page
• Referring website or source
• General geographic location (city or region level)
• IP address (which may be considered personal information in some jurisdictions)

Data from Third Parties

We may receive information from third-party services that we use to operate our website and business, including:

• Analytics data from Google Analytics about how visitors use our website
• Booking and scheduling data from Go High Level (GHL), our customer relationship management and scheduling platform
• Interaction data from embedded content providers such as YouTube

3. How We Collect Information

Direct Collection

We collect information directly from you when you:

• Fill out a contact form on our website
• Schedule a consultation through our booking system
• Send us an email or call our office
• Subscribe to any newsletter or mailing list
• Engage with us through any other direct communication

Automated Collection

We use cookies, analytics tools, and similar technologies to automatically collect non-personal information about your browsing activity on our website. This data helps us understand how visitors use our site so we can improve the user experience.

Third-Party Tools

We use third-party services to help us operate our website and business. These tools may collect information on our behalf:

• Google Analytics collects anonymized data about website traffic, user behavior, and demographics to help us understand how our website is used.
• Go High Level (GHL) powers our consultation booking widgets and CRM system. When you book a consultation or submit a form, your information is processed through GHL.

Embedded Content

Our website includes embedded content from third-party platforms. When you interact with this embedded content, those third-party services may collect information about you. See Section 7 for more details.

4. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and contact form submissions
• To schedule and manage consultations and appointments
• To provide legal services that you have requested
• To communicate with you about your matter, our services, or your account
• To improve our website, content, and user experience
• To analyze website traffic and usage patterns
• To comply with legal and ethical obligations
• To protect our rights, privacy, safety, or property

We will not sell your personal information to third parties. We will not use your personal information for any purpose other than those outlined in this policy without your consent.

5. How We Share Information

We may share your information in the following limited circumstances:

• Service providers: We share information with trusted third-party service providers who assist us in operating our website, managing our business, and delivering services to you (such as our CRM platform, analytics provider, and hosting provider). These providers are contractually obligated to use your information only for the purposes we specify.
• Legal requirements: We may disclose your information if required to do so by law, regulation, legal process, or governmental request.
• Professional obligations: As a law firm, we are bound by rules of professional conduct and confidentiality obligations that govern how we handle client information.
• Business transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.
• With your consent: We may share your information with your explicit consent for purposes not described in this policy.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

6. Cookies and Tracking Technologies

Types of Cookies We Use

• Essential cookies: These cookies are necessary for the website to function properly. They enable basic features such as page navigation and form submissions.
• Analytics cookies: We use Google Analytics cookies to collect information about how visitors use our website. This helps us improve the site and understand our audience.
• Third-party cookies: Embedded content from services like YouTube and Go High Level may set their own cookies when you interact with that content.

How We Use Cookies

We use cookies and similar tracking technologies to:

• Ensure our website functions correctly
• Analyze website traffic and user behavior
• Understand which pages and content are most useful to visitors
• Improve the performance and usability of our website

Managing Cookies

You can manage or disable cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling cookies may affect the functionality of certain features on our website, such as booking forms or embedded content. Consult your browser's help documentation for instructions on managing cookies.

7. Embedded Third-Party Content

Our website includes content from third-party platforms, such as:

• YouTube videos: We embed YouTube videos on certain pages. When you view or interact with these videos, YouTube (Google) may collect information about your activity, including cookies and usage data, subject to Google's privacy policy.
• Go High Level (GHL) booking widgets: We embed scheduling and booking forms powered by GHL. When you use these forms to book a consultation, the information you submit is processed by GHL in accordance with their privacy policy.

These third-party services operate independently from us and have their own privacy policies. We encourage you to review the privacy policies of any third-party services that you interact with through our website.

8. Third-Party Links

Our website may contain links to third-party websites, services, or resources that are not owned or controlled by Surge Business Law. We are not responsible for the privacy practices, content, or security of any third-party websites. We encourage you to read the privacy policy of every website you visit. Following a link to a third-party website is at your own risk.

9. Your Data Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, including the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete personal information
• Delete your personal information, subject to legal and ethical obligations
• Opt out of certain data collection practices, such as analytics tracking
• Withdraw consent for data processing that is based on your consent
• Request a copy of your personal information in a portable format

Please note that as a law firm, we may be required to retain certain information to comply with our legal and ethical obligations, even if you request deletion.

To exercise any of these rights, please contact us using the details provided in Section 13 below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Inquiry and contact data is retained for as long as needed to respond to your inquiry and for a reasonable period thereafter.
• Client data is retained in accordance with our professional obligations and applicable rules governing the retention of legal records.
• Analytics data is retained in anonymized or aggregated form and is governed by the retention policies of our analytics providers.

When your personal information is no longer needed, we will securely delete or anonymize it.

11. Data Security

We take reasonable administrative, technical, and physical security measures to protect the personal information we collect, including:

• Using encryption (HTTPS/TLS) for all data transmitted through our website
• Restricting access to personal information to authorized personnel only
• Using reputable third-party service providers with their own security measures
• Regularly reviewing our data collection, storage, and processing practices

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee the absolute security of your information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

13. Contact Information

If you have any questions about this Privacy Policy, wish to exercise your data privacy rights, or have concerns about how we handle your information, please contact us:

Surge Business Law PLLC

5335 Merle Hay Rd, Suite 7

Johnston, IA 50131

Email: info@surge.law

Website: surge.law